IDENTEC SOLUTIONS Aggressively Pursues Asian Market

2007-08-29

IDENTEC SOLUTIONS, the global leader in wireless tracking and tracing solutions that include award-winning intelligent long-range active RFID technology, announces the grand opening of its new Asia regional office based in Hong Kong.

As part of IDENTEC SOLUTIONS' strategic plan to maintain its position as the global market leader in active RFID solutions, a Hong Kong based facility will be opened on August 29, 2007. The opening event will take place at the newly renovated facility and will host key customers and partners as well as selected local dignitaries.

"As of 2007, China has emerged as the world's leading user of RFID, with East Asia consuming more RFID products and systems than the rest of the world combined," states Gerhard Schedler, IDENTEC SOLUTIONS, President and CEO. "IDENTEC SOLUTIONS has long been an important player in the Asian RFID market. The establishment of a local presence supports our long term strategic objective to effectively maintain our global leadership position in active RFID."

Located in the prestigious ING Tower, the Hong Kong based sales and customer service operations will allow IDENTEC SOLUTIONS to better serve its current customers and projects in the region, as well as provide a springboard for further entry into this burgeoning market. Analysts have predicted exponential market growth as Asia strives to remain an export leader in the international marketplace.

Mr. Kenneth Lee, a highly respected international business leader, has been appointed Managing Director, IDENTEC SOLUTIONS Asia Limited. Mr. Lee's career in management consulting and high technology industry spans over three decades. He has held senior management positions at IBM, Motorola, Sun Microsystems, Scient, IconMedia Lab and HelloAsia. As one of the founding members of the IBM Consulting Group in Asia Pacific, he helped build the IBM Consulting business in Asia, from conception through to a profitable business in a short three years. Mr. Lee's efforts at IBM resulted in the strategic repositioning of IBM from a product oriented organization to the current service company it is today.

Commenting on his appointment, Kenneth Lee said, "I am very excited to be given this opportunity. I am confident that by combining my own experience with IDENTEC SOLUTIONS' innovative and reliable active RFID systems, we can help our partners and customers to realize the benefits of our solutions."

"Centralized operations in the Asian market will enable IDENTEC SOLUTIONS to move closer to our customers as well as satisfy the escalating demand for active RFID solutions in this market," states Peter Linke, Executive Vice- President Sales and Marketing. "Understanding this market is absolutely necessary to effectively meet our customers' and partners' needs as well as to improve response time to the unique requirements and opportunities in the area."

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